Contemporary Quality Function Deployment for Product and Process Innovation – Towards Digital Transformation of Customer and Product information
From customer understanding to design for processability
The book “Contemporary Quality Function Deployment” introduces the reader to the industrial use of the QFD methodology in product and process innovation of nonassembled products. You will learn that the QFD methodology is the perfect instrument for design-led product innovation,when the product developer initially must try to understand how product benefits are derived in the customer’s “context of use”. You will discover that the QFD matrices are outstandin instruments to “grasp the product whole” in concept development, and that the methodology is reinforcing interorganizational collaborative innovation.
You will acquire ageneral understanding how to downstream digitized customer, product, and competitor information, the “Voice of the customer”, into the production process. Since price/performance is a prime concern of customers, product
developers must not only understand which product attributes
the customer values most, but also HOW such attributes can be
created in a cost-efficient production system. While seeking
technical solutions is the major concern in product design, it is
at the production stage that product costs are actually committed, product quality is finally determined, and lead times for product launch are set. You will discover that in the use of the QFD methodology you create a retrievable and accumulated knowledge base coupled with improved company communication, you will get better decision support, assisting in the development of better product specifications, resulting in better products, and ultimately leading to better customer satisfaction.
Thomas Lager’s book is available from online bookshops like Amazon, but we recommend you to order your copy directly from WSPC in use of the “Promo Code” BLINAB15 see flyer
